In-Depth Breakdown of
Verifiable Growth Journeys
No vague narratives or inflated claims. Every Protos case study is an unedited post-mortem: Initial baseline, technical roadblocks, strategic architecture, and verified revenue impact.
Featured Transformation Cases
Explore the exact architectural choices and media strategies that drove performance.
AURA ATELIER: Tái Cấu Trúc Website Headless & Bứt Phá Doanh Số 1.5 Tỷ/Tháng
Legacy website loaded in >4.8s with a 78% checkout drop-off rate. Meta ad acquisition costs surged due to severe client-side tracking loss.
Rebuilt digital presence with executive Dark-Tech Luxury standards, achieving PageSpeed 99. Deployed Server-side CAPI and executed continuous 35-hook monthly creative sprints.
NOVASOFT: Hạ 44% Chi Phí CPA Với Google Intent Matrix & GTM Server-Side
Enterprise software CPCs exceeded 100k VND. Click fraud and irrelevant search queries exhausted daily budgets prematurely before mid-day.
Built high-intent Single-Theme Ad Groups, scrubbed 15,000+ negative terms, and implemented Enhanced Conversions via GTM Server to train Smart Bidding on true Decision Makers.
KAIZEN ORGANIC: Đột Phá 350 Triệu GMV Sau 60 Ngày Nhờ Spark Ads
Brand new TikTok Shop with zero followers. Traditional product display clips had sub-15% 3s retention, failing to trigger organic viral reach.
Produced 25 sensory UGC clips emphasizing taste and convenience. Launched Spark Ads via authentic creator accounts and deployed live-stream boosters during peak evening windows.