Empirical Media Intelligence.
Proprietary Industry Research
No surface-level news or regurgitated theory. Protos delivers empirical investigations into advertising algorithms, unit economics, and data-backed growth frameworks derived from high-scale execution.
Toàn Cảnh Hiệu Quả Quảng Cáo Meta Ads & TikTok Shop 2026: Sự Chuyển Dịch Của Máy Học Advantage+
Phân tích mẫu dữ liệu từ 500+ tài khoản quảng cáo tại Việt Nam: Biến động CPC sau bão thuật toán, tác động của Server-side CAPI đến chi phí mỗi đơn hàng và vì sao tốc độ sản xuất Creative quyết định 80% thành bại.
3 Curated Reading Pathways
Structured from first-principles thinking to advanced technical scaling.
PROTOS BASE
First principles of unit economics: Contribution margin, LTV, CAC ceilings, and enduring sales funnel fundamentals.
- Unit economics & break-even math in performance media
- Consumer psychology behind impulse social buying
- Modern full-funnel customer acquisition frameworks
PROTOS ADVANCED
Deep-dive technical infrastructure: Server-side tracking, CAPI protocols, algorithmic bidding, and high-spend scaling.
- Server-side GTM architecture for zero tracking loss
- Deconstructing Meta Advantage+ and TikTok GMV Max
- Horizontal vs vertical scaling methodologies
PROTOS SHARE
Field observations and war stories: Account ban recovery, competitor teardowns, and market opportunity spots.
- Crisis management protocols during policy sweeps
- Competitive breakdowns of market category leaders
- Forecast on Southeast Asian e-commerce trends