{"id":90,"date":"2026-08-29T07:11:30","date_gmt":"2026-08-29T07:11:30","guid":{"rendered":"https:\/\/protos.vn\/?page_id=90"},"modified":"2026-09-28T15:24:51","modified_gmt":"2026-09-28T15:24:51","slug":"facebook-ads","status":"publish","type":"page","link":"https:\/\/protos.vn\/en\/dich-vu\/facebook-ads\/","title":{"rendered":"Facebook Ads"},"content":{"rendered":"<div id=\"protos-app\" class=\"protos-site protos-v2 ps-live\" data-protos-region=\"content\" data-template=\"service-detail\" data-module=\"dich-vu\" data-route=\"\/dich-vu\/facebook-ads\">\r\n    <div id=\"protos-main\" tabindex=\"-1\">\r\n<!-- SELF-CONTAINED CSS: Single Scrollbar Architecture & Theme Isolation -->\r\n<style id=\"protos-fb-promax-css\">\r\nhtml {\r\n    overflow-x: hidden !important;\r\n    overflow-y: scroll !important;\r\n    scrollbar-gutter: stable;\r\n}\r\n\r\nbody.protos-content-page,\r\nbody.protos-content-page #wrapper,\r\nbody.protos-content-page #main,\r\n.protos-full-page,\r\n#protos-app.protos-site,\r\n#protos-main {\r\n    background-color: #ffffff !important;\r\n    color: #0f172a !important;\r\n    font-family: 'Plus Jakarta Sans', -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, sans-serif !important;\r\n    overflow-x: visible !important;\r\n    overflow-y: visible !important;\r\n    max-height: none !important;\r\n    height: auto !important;\r\n    width: 100%;\r\n    margin: 0;\r\n    padding: 0;\r\n    box-sizing: border-box;\r\n}\r\n\r\nbody.protos-content-page #header:not(.v-header):not(.p-header),\r\nbody.protos-content-page header#header:not(.v-header):not(.p-header),\r\nbody.protos-content-page .header-wrapper:not(:has(.v-header)),\r\nbody.protos-content-page #masthead,\r\nbody.protos-content-page .absolute-footer {\r\n    display: none !important;\r\n    height: 0 !important;\r\n    visibility: hidden !important;\r\n}\r\n\r\n.px-section {\r\n    position: relative;\r\n    width: 100%;\r\n    padding: clamp(64px, 7vw, 110px) 0;\r\n    overflow-x: clip;\r\n    border-top: 1px solid rgba(255, 255, 255, 0.06);\r\n    box-sizing: border-box;\r\n}\r\n\r\n.px-container {\r\n    width: 100%;\r\n    max-width: 1240px;\r\n    margin-inline: auto;\r\n    padding-inline: clamp(16px, 4vw, 32px);\r\n    position: relative;\r\n    z-index: 2;\r\n    box-sizing: border-box;\r\n}\r\n\r\n@media (max-width: 768px) {\r\n    .px-br-desktop { display: none !important; }\r\n}\r\n@media (min-width: 769px) {\r\n    .px-br-desktop { display: inline !important; }\r\n}\r\n\r\n.px-eyebrow {\r\n    display: inline-flex;\r\n    align-items: center;\r\n    gap: 8px;\r\n    background: rgba(255, 255, 255, 0.04);\r\n    border: 1px solid rgba(255, 255, 255, 0.1);\r\n    padding: 6px 14px;\r\n    border-radius: 999px;\r\n    font-size: 11px;\r\n    font-weight: 700;\r\n    letter-spacing: 0.12em;\r\n    text-transform: uppercase;\r\n    color: #94a3b8;\r\n    margin-bottom: 22px;\r\n}\r\n\r\n.px-status-dot {\r\n    width: 7px;\r\n    height: 7px;\r\n    border-radius: 50%;\r\n    background: #1877f2;\r\n    box-shadow: 0 0 10px #1877f2;\r\n    animation: pxPulse 2s infinite ease-in-out;\r\n}\r\n\r\n@keyframes pxPulse {\r\n    0%, 100% { opacity: 1; transform: scale(1); }\r\n    50% { opacity: 0.4; transform: scale(0.85); }\r\n}\r\n\r\n.px-hero {\r\n    padding-top: clamp(48px, 6vw, 90px);\r\n    padding-bottom: clamp(64px, 8vw, 120px);\r\n    background: radial-gradient(circle at 50% -10%, rgba(24, 119, 242, 0.14) 0%, rgba(255, 255, 255, 0) 70%);\r\n}\r\n\r\n.px-hero-layout {\r\n    display: grid;\r\n    grid-template-columns: 1.15fr 0.85fr;\r\n    gap: clamp(32px, 5vw, 64px);\r\n    align-items: center;\r\n}\r\n\r\n@media (max-width: 992px) {\r\n    .px-hero-layout {\r\n        grid-template-columns: 1fr;\r\n    }\r\n}\r\n\r\n.px-hero-title {\r\n    font-size: clamp(32px, 4.4vw, 56px);\r\n    font-weight: 800;\r\n    line-height: 1.12;\r\n    letter-spacing: -0.035em;\r\n    margin: 0 0 24px 0;\r\n    color: #ffffff;\r\n}\r\n\r\n.px-gradient-text {\r\n    background: linear-gradient(135deg, #ffffff 30%, #60a5fa 100%);\r\n    -webkit-background-clip: text;\r\n    -webkit-text-fill-color: transparent;\r\n}\r\n\r\n.px-hero-desc {\r\n    font-size: clamp(16px, 1.25vw, 19px);\r\n    line-height: 1.65;\r\n    color: #94a3b8;\r\n    margin: 0 0 36px 0;\r\n    max-width: 640px;\r\n}\r\n\r\n.px-btn-group {\r\n    display: flex;\r\n    gap: 16px;\r\n    align-items: center;\r\n    flex-wrap: wrap;\r\n}\r\n\r\n.px-btn-primary {\r\n    display: inline-flex;\r\n    align-items: center;\r\n    gap: 10px;\r\n    background: #1877f2;\r\n    color: #ffffff !important;\r\n    font-size: 14px;\r\n    font-weight: 700;\r\n    padding: 14px 28px;\r\n    border-radius: 12px;\r\n    text-decoration: none !important;\r\n    transition: all 0.25s cubic-bezier(0.16, 1, 0.3, 1);\r\n    box-shadow: 0 10px 24px -6px rgba(24, 119, 242, 0.45);\r\n}\r\n.px-btn-primary:hover {\r\n    background: #1565d8;\r\n    transform: translateY(-2px);\r\n    box-shadow: 0 14px 30px -6px rgba(24, 119, 242, 0.6);\r\n}\r\n\r\n.px-btn-secondary {\r\n    display: inline-flex;\r\n    align-items: center;\r\n    gap: 10px;\r\n    background: rgba(255, 255, 255, 0.05);\r\n    color: #e2e8f0 !important;\r\n    font-size: 14px;\r\n    font-weight: 600;\r\n    padding: 14px 24px;\r\n    border-radius: 12px;\r\n    text-decoration: none !important;\r\n    border: 1px solid rgba(255, 255, 255, 0.12);\r\n    transition: all 0.2s ease;\r\n}\r\n.px-btn-secondary:hover {\r\n    background: rgba(255, 255, 255, 0.1);\r\n    color: #ffffff !important;\r\n    border-color: rgba(255, 255, 255, 0.25);\r\n}\r\n\r\n\/* Hero Stage: Live Meta Ads Dashboard Mock *\/\r\n.px-hero-stage {\r\n    position: relative;\r\n}\r\n\r\n.px-dashboard-mock {\r\n    background: rgba(15, 23, 42, 0.7);\r\n    border: 1px solid rgba(255, 255, 255, 0.12);\r\n    border-radius: 20px;\r\n    padding: 24px;\r\n    box-shadow: 0 30px 60px -15px rgba(0, 0, 0, 0.7), 0 0 40px -10px rgba(24, 119, 242, 0.25);\r\n    backdrop-filter: blur(20px);\r\n}\r\n\r\n.px-dash-top {\r\n    display: flex;\r\n    justify-content: space-between;\r\n    align-items: center;\r\n    padding-bottom: 16px;\r\n    margin-bottom: 20px;\r\n    border-bottom: 1px solid rgba(255, 255, 255, 0.08);\r\n}\r\n.px-dash-title {\r\n    font-size: 13px;\r\n    font-weight: 700;\r\n    letter-spacing: 0.08em;\r\n    text-transform: uppercase;\r\n    color: #94a3b8;\r\n    display: flex;\r\n    align-items: center;\r\n    gap: 8px;\r\n}\r\n.px-dash-badge {\r\n    background: rgba(16, 185, 129, 0.15);\r\n    color: #10b981;\r\n    font-size: 11px;\r\n    font-weight: 700;\r\n    padding: 4px 10px;\r\n    border-radius: 999px;\r\n    border: 1px solid rgba(16, 185, 129, 0.3);\r\n}\r\n\r\n.px-dash-stats {\r\n    display: grid;\r\n    grid-template-columns: 1fr 1fr;\r\n    gap: 16px;\r\n    margin-bottom: 20px;\r\n}\r\n.px-stat-card {\r\n    background: rgba(255, 255, 255, 0.03);\r\n    border: 1px solid rgba(255, 255, 255, 0.06);\r\n    border-radius: 12px;\r\n    padding: 14px;\r\n}\r\n.px-stat-label {\r\n    font-size: 11px;\r\n    color: #64748b;\r\n    text-transform: uppercase;\r\n    font-weight: 600;\r\n    margin-bottom: 6px;\r\n}\r\n.px-stat-val {\r\n    font-size: 22px;\r\n    font-weight: 800;\r\n    color: #ffffff;\r\n    font-feature-settings: \"tnum\";\r\n}\r\n.px-stat-val.highlight {\r\n    color: #38bdf8;\r\n}\r\n.px-stat-sub {\r\n    font-size: 11px;\r\n    color: #10b981;\r\n    margin-top: 4px;\r\n    display: flex;\r\n    align-items: center;\r\n    gap: 4px;\r\n}\r\n\r\n.px-campaign-list {\r\n    display: flex;\r\n    flex-direction: column;\r\n    gap: 10px;\r\n}\r\n.px-camp-row {\r\n    display: flex;\r\n    align-items: center;\r\n    justify-content: space-between;\r\n    background: rgba(255, 255, 255, 0.02);\r\n    border: 1px solid rgba(255, 255, 255, 0.05);\r\n    border-radius: 10px;\r\n    padding: 10px 14px;\r\n    font-size: 12px;\r\n}\r\n.px-camp-name {\r\n    font-weight: 600;\r\n    color: #e2e8f0;\r\n    display: flex;\r\n    align-items: center;\r\n    gap: 8px;\r\n}\r\n.px-camp-tag {\r\n    font-size: 10px;\r\n    padding: 2px 6px;\r\n    border-radius: 4px;\r\n    background: rgba(24, 119, 242, 0.2);\r\n    color: #60a5fa;\r\n    font-weight: 700;\r\n}\r\n.px-camp-roas {\r\n    font-weight: 700;\r\n    color: #10b981;\r\n    font-feature-settings: \"tnum\";\r\n}\r\n\r\n\/* Metric Strip *\/\r\n.px-metric-ribbon {\r\n    display: grid;\r\n    grid-template-columns: repeat(4, 1fr);\r\n    gap: 20px;\r\n    margin-top: clamp(40px, 5vw, 64px);\r\n    border-top: 1px solid rgba(255, 255, 255, 0.08);\r\n    padding-top: clamp(24px, 3vw, 40px);\r\n}\r\n@media (max-width: 900px) {\r\n    .px-metric-ribbon { grid-template-columns: repeat(2, 1fr); }\r\n}\r\n@media (max-width: 500px) {\r\n    .px-metric-ribbon { grid-template-columns: 1fr; }\r\n}\r\n\r\n.px-ribbon-item {\r\n    display: flex;\r\n    flex-direction: column;\r\n}\r\n.px-ribbon-num {\r\n    font-size: clamp(28px, 3vw, 38px);\r\n    font-weight: 800;\r\n    color: #ffffff;\r\n    line-height: 1.1;\r\n    letter-spacing: -0.02em;\r\n    margin-bottom: 6px;\r\n}\r\n.px-ribbon-num span {\r\n    color: #3b82f6;\r\n}\r\n.px-ribbon-desc {\r\n    font-size: 13px;\r\n    color: #94a3b8;\r\n    line-height: 1.5;\r\n}\r\n\r\n\/* Feature Pillars Bento *\/\r\n.px-pillars-grid {\r\n    display: grid;\r\n    grid-template-columns: repeat(3, 1fr);\r\n    gap: 24px;\r\n    margin-top: 48px;\r\n}\r\n@media (max-width: 992px) {\r\n    .px-pillars-grid { grid-template-columns: repeat(2, 1fr); }\r\n}\r\n@media (max-width: 640px) {\r\n    .px-pillars-grid { grid-template-columns: 1fr; }\r\n}\r\n\r\n.px-pillar-card {\r\n    background: rgba(255, 255, 255, 0.02);\r\n    border: 1px solid rgba(255, 255, 255, 0.08);\r\n    border-radius: 20px;\r\n    padding: 32px 28px;\r\n    transition: all 0.3s cubic-bezier(0.16, 1, 0.3, 1);\r\n    position: relative;\r\n    overflow: hidden;\r\n}\r\n.px-pillar-card::before {\r\n    content: '';\r\n    position: absolute;\r\n    top: 0;\r\n    left: 0;\r\n    right: 0;\r\n    height: 2px;\r\n    background: linear-gradient(90deg, transparent, rgba(59, 130, 246, 0.6), transparent);\r\n    opacity: 0;\r\n    transition: opacity 0.3s ease;\r\n}\r\n.px-pillar-card:hover {\r\n    background: rgba(255, 255, 255, 0.04);\r\n    border-color: rgba(59, 130, 246, 0.3);\r\n    transform: translateY(-4px);\r\n    box-shadow: 0 20px 40px -15px rgba(0, 0, 0, 0.6);\r\n}\r\n.px-pillar-card:hover::before {\r\n    opacity: 1;\r\n}\r\n\r\n.px-pillar-icon {\r\n    width: 48px;\r\n    height: 48px;\r\n    border-radius: 14px;\r\n    background: rgba(59, 130, 246, 0.1);\r\n    border: 1px solid rgba(59, 130, 246, 0.2);\r\n    display: flex;\r\n    align-items: center;\r\n    justify-content: center;\r\n    color: #60a5fa;\r\n    margin-bottom: 22px;\r\n}\r\n\r\n.px-pillar-title {\r\n    font-size: 20px;\r\n    font-weight: 700;\r\n    color: #ffffff;\r\n    margin: 0 0 12px 0;\r\n    line-height: 1.3;\r\n}\r\n\r\n.px-pillar-text {\r\n    font-size: 14px;\r\n    color: #94a3b8;\r\n    line-height: 1.65;\r\n    margin: 0 0 20px 0;\r\n}\r\n\r\n.px-pillar-list {\r\n    list-style: none;\r\n    padding: 0;\r\n    margin: 0;\r\n    display: flex;\r\n    flex-direction: column;\r\n    gap: 8px;\r\n}\r\n.px-pillar-list li {\r\n    font-size: 13px;\r\n    color: #cbd5e1;\r\n    display: flex;\r\n    align-items: center;\r\n    gap: 8px;\r\n}\r\n.px-pillar-list li::before {\r\n    content: \"\u2713\";\r\n    color: #10b981;\r\n    font-weight: 700;\r\n}\r\n\r\n\/* Workflow Steps *\/\r\n.px-step-grid {\r\n    display: grid;\r\n    grid-template-columns: repeat(4, 1fr);\r\n    gap: 20px;\r\n    margin-top: 48px;\r\n}\r\n@media (max-width: 992px) {\r\n    .px-step-grid { grid-template-columns: repeat(2, 1fr); }\r\n}\r\n@media (max-width: 560px) {\r\n    .px-step-grid { grid-template-columns: 1fr; }\r\n}\r\n\r\n.px-step-card {\r\n    background: rgba(255, 255, 255, 0.02);\r\n    border: 1px solid rgba(255, 255, 255, 0.06);\r\n    border-radius: 16px;\r\n    padding: 28px 24px;\r\n    position: relative;\r\n}\r\n.px-step-num {\r\n    font-size: 12px;\r\n    font-weight: 800;\r\n    letter-spacing: 0.1em;\r\n    color: #3b82f6;\r\n    margin-bottom: 12px;\r\n}\r\n.px-step-title {\r\n    font-size: 17px;\r\n    font-weight: 700;\r\n    color: #ffffff;\r\n    margin: 0 0 10px 0;\r\n}\r\n.px-step-desc {\r\n    font-size: 13px;\r\n    color: #94a3b8;\r\n    line-height: 1.6;\r\n    margin: 0;\r\n}\r\n\r\n\/* Pricing Grid *\/\r\n.px-pricing-grid {\r\n    display: grid;\r\n    grid-template-columns: repeat(3, 1fr);\r\n    gap: 24px;\r\n    margin-top: 48px;\r\n    align-items: stretch;\r\n}\r\n@media (max-width: 992px) {\r\n    .px-pricing-grid { grid-template-columns: 1fr; max-width: 540px; margin-inline: auto; }\r\n}\r\n\r\n.px-price-card {\r\n    background: rgba(255, 255, 255, 0.02);\r\n    border: 1px solid rgba(255, 255, 255, 0.08);\r\n    border-radius: 20px;\r\n    padding: 36px 30px;\r\n    display: flex;\r\n    flex-direction: column;\r\n    justify-content: space-between;\r\n    position: relative;\r\n}\r\n.px-price-card.featured {\r\n    background: linear-gradient(180deg, rgba(24, 119, 242, 0.08) 0%, rgba(15, 23, 42, 0.4) 100%);\r\n    border-color: rgba(59, 130, 246, 0.4);\r\n    box-shadow: 0 20px 50px -15px rgba(24, 119, 242, 0.2);\r\n}\r\n.px-featured-badge {\r\n    position: absolute;\r\n    top: -12px;\r\n    left: 50%;\r\n    transform: translateX(-50%);\r\n    background: #1877f2;\r\n    color: #ffffff;\r\n    font-size: 11px;\r\n    font-weight: 800;\r\n    padding: 4px 14px;\r\n    border-radius: 999px;\r\n    letter-spacing: 0.05em;\r\n    text-transform: uppercase;\r\n}\r\n\r\n.px-price-tag {\r\n    font-size: 36px;\r\n    font-weight: 800;\r\n    color: #ffffff;\r\n    margin: 16px 0 6px 0;\r\n    font-feature-settings: \"tnum\";\r\n}\r\n.px-price-period {\r\n    font-size: 13px;\r\n    color: #64748b;\r\n    margin-bottom: 24px;\r\n}\r\n\r\n\/* Call to action banner *\/\r\n.px-cta-banner {\r\n    background: radial-gradient(circle at 50% 50%, rgba(24, 119, 242, 0.15) 0%, rgba(255, 255, 255, 0) 80%), rgba(255, 255, 255, 0.02);\r\n    border: 1px solid rgba(255, 255, 255, 0.1);\r\n    border-radius: 28px;\r\n    padding: clamp(48px, 6vw, 72px) clamp(24px, 5vw, 64px);\r\n    text-align: center;\r\n    position: relative;\r\n    overflow: hidden;\r\n}\r\n.px-cta-title {\r\n    font-size: clamp(28px, 3.5vw, 44px);\r\n    font-weight: 800;\r\n    color: #ffffff;\r\n    margin: 0 0 16px 0;\r\n    letter-spacing: -0.02em;\r\n}\r\n.px-cta-desc {\r\n    font-size: clamp(15px, 1.2vw, 17px);\r\n    color: #94a3b8;\r\n    max-width: 600px;\r\n    margin: 0 auto 32px auto;\r\n    line-height: 1.6;\r\n}\r\n<\/style>\r\n\r\n<!-- SECTION 01: HERO STAGE -->\r\n<section class=\"px-section px-hero\" id=\"hero\">\r\n    <div class=\"px-container\">\r\n        \r\n\r\n        <div class=\"px-hero-layout\">\r\n            <div>\r\n                <div class=\"px-eyebrow\">\r\n                    <span class=\"px-status-dot\"><\/span>\r\n                    <span>META BUSINESS PARTNER PERFORMANCE<\/span>\r\n                <\/div>\r\n                <h1 class=\"px-hero-title\">\r\n                    High-Conversion Meta Ads<br>\r\n                    <span class=\"px-gradient-text\">Driven by Pure ROAS<\/span>\r\n                <\/h1>\r\n                <p class=\"px-hero-desc\">\r\n                    Say goodbye to vanity metrics and hollow engagement. Protos builds strict full-funnel campaign architectures, implements Server-side Conversion API (CAPI) to prevent data loss, and tests high-velocity creative hooks to defend target ROAS.                <\/p>\r\n                <div class=\"px-btn-group\">\r\n                    <a href=\"https:\/\/protos.vn\/en\/ve-protos\/lien-he\/\" class=\"px-btn-primary\">\r\n                        <span>Book Free Ad Account Audit<\/span>\r\n                        <span aria-hidden=\"true\">\u2197<\/span>\r\n                    <\/a>\r\n                    <a href=\"#pricing\" class=\"px-btn-secondary\">\r\n                        <span>View Retainer Packages<\/span>\r\n                        <span aria-hidden=\"true\">\u2193<\/span>\r\n                    <\/a>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            <!-- Live Dashboard Mock -->\r\n            <div class=\"px-hero-stage\">\r\n                <div class=\"px-dashboard-mock\">\r\n                    <div class=\"px-dash-top\">\r\n                        <div class=\"px-dash-title\">\r\n                            <svg width=\"18\" height=\"18\" viewbox=\"0 0 24 24\" fill=\"currentColor\" style=\"color: #1877f2;\"><path d=\"M24 12.073c0-6.627-5.373-12-12-12s-12 5.373-12 12c0 5.99 4.388 10.954 10.125 11.854v-8.385H7.078v-3.47h3.047V9.43c0-3.007 1.792-4.669 4.533-4.669 1.312 0 2.686.235 2.686.235v2.953H15.83c-1.491 0-1.956.925-1.956 1.874v2.25h3.328l-.532 3.47h-2.796v8.385C19.612 23.027 24 18.062 24 12.073z\"\/><\/svg>\r\n                            <span>META ADS LIVE ENGINE<\/span>\r\n                        <\/div>\r\n                        <div class=\"px-dash-badge\">\u25cf LIVE SYNC<\/div>\r\n                    <\/div>\r\n\r\n                    <div class=\"px-dash-stats\">\r\n                        <div class=\"px-stat-card\">\r\n                            <div class=\"px-stat-label\">BLENDED ROAS<\/div>\r\n                            <div class=\"px-stat-val highlight\">4.82x<\/div>\r\n                            <div class=\"px-stat-sub\">\u2191 +38.5% vs last month<\/div>\r\n                        <\/div>\r\n                        <div class=\"px-stat-card\">\r\n                            <div class=\"px-stat-label\">CAPI EVENT MATCH<\/div>\r\n                            <div class=\"px-stat-val\">94.8%<\/div>\r\n                            <div class=\"px-stat-sub\">\u2713 Max Data Quality<\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n\r\n                    <div class=\"px-campaign-list\">\r\n                        <div class=\"px-camp-row\">\r\n                            <div class=\"px-camp-name\">\r\n                                <span class=\"px-camp-tag\">BOFU<\/span>\r\n                                <span>Retargeting DPA + Hot Audience<\/span>\r\n                            <\/div>\r\n                            <div class=\"px-camp-roas\">ROAS 7.2x<\/div>\r\n                        <\/div>\r\n                        <div class=\"px-camp-row\">\r\n                            <div class=\"px-camp-name\">\r\n                                <span class=\"px-camp-tag\">MOFU<\/span>\r\n                                <span>High-Intent Video Hook Testing<\/span>\r\n                            <\/div>\r\n                            <div class=\"px-camp-roas\">ROAS 4.6x<\/div>\r\n                        <\/div>\r\n                        <div class=\"px-camp-row\">\r\n                            <div class=\"px-camp-name\">\r\n                                <span class=\"px-camp-tag\">TOFU<\/span>\r\n                                <span>Broad + Lookalike 1-2% Scale<\/span>\r\n                            <\/div>\r\n                            <div class=\"px-camp-roas\">ROAS 3.4x<\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <!-- Metric Ribbon -->\r\n        <div class=\"px-metric-ribbon\">\r\n            <div class=\"px-ribbon-item\">\r\n                <div class=\"px-ribbon-num\">4.2x <span>- 7.5x<\/span><\/div>\r\n                <div class=\"px-ribbon-desc\">Average client ROAS for retail &amp; e-commerce brands<\/div>\r\n            <\/div>\r\n            <div class=\"px-ribbon-item\">\r\n                <div class=\"px-ribbon-num\">94%<span>+<\/span><\/div>\r\n                <div class=\"px-ribbon-desc\">Meta Server-Side CAPI Event Match Quality<\/div>\r\n            <\/div>\r\n            <div class=\"px-ribbon-item\">\r\n                <div class=\"px-ribbon-num\">30<span>+<\/span><\/div>\r\n                <div class=\"px-ribbon-desc\">Creative hooks &amp; angles tested in monthly sprints<\/div>\r\n            <\/div>\r\n            <div class=\"px-ribbon-item\">\r\n                <div class=\"px-ribbon-num\">&lt; 2<span>H<\/span><\/div>\r\n                <div class=\"px-ribbon-desc\">SLA response &amp; optimization during algorithm shifts<\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\r\n\r\n<!-- SECTION 02: 4 PERFORMANCE PILLARS -->\r\n<section class=\"px-section\" id=\"pillars\">\r\n    <div class=\"px-container\">\r\n        <div style=\"text-align: center; max-width: 720px; margin: 0 auto;\">\r\n            <div class=\"px-eyebrow\">\r\n                <span>PERFORMANCE METHODOLOGY<\/span>\r\n            <\/div>\r\n            <h2 style=\"font-size: clamp(28px, 3.2vw, 42px); font-weight: 800; color: #fff; margin: 0 0 16px 0; letter-spacing: -0.02em;\">\r\n                4 Pillars to Unlock Meta Ads Scalability            <\/h2>\r\n            <p style=\"font-size: 15px; color: #94a3b8; line-height: 1.6; margin: 0;\">\r\n                We eliminate guess-work. Every advertising dollar is directed by first-party data, customer psychology, and systematic creative testing.            <\/p>\r\n        <\/div>\r\n\r\n        <div class=\"px-pillars-grid\">\r\n            <div class=\"px-pillar-card\">\r\n                <div class=\"px-pillar-icon\">\r\n                    <svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M12 2v20M17 5H9.5a3.5 3.5 0 0 0 0 7h5a3.5 3.5 0 0 1 0 7H6\"\/><\/svg>\r\n                <\/div>\r\n                <h3 class=\"px-pillar-title\">Full-Funnel Architecture<\/h3>\r\n                <p class=\"px-pillar-text\">Structured multi-stage accounts (TOFU-MOFU-BOFU) that nurture cold prospects instead of burning out warm audiences.<\/p>\r\n                <ul class=\"px-pillar-list\">\r\n                    <li>Dynamic budget allocation via CBO\/ABO<\/li>\r\n                    <li>Strict audience overlap exclusions<\/li>\r\n                    <li>Smart dynamic retargeting catalog ads<\/li>\r\n                <\/ul>\r\n            <\/div>\r\n\r\n            <div class=\"px-pillar-card\">\r\n                <div class=\"px-pillar-icon\">\r\n                    <svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M21 16V8a2 2 0 0 0-1-1.73l-7-4a2 2 0 0 0-2 0l-7 4A2 2 0 0 0 3 8v8a2 2 0 0 0 1 1.73l7 4a2 2 0 0 0 2 0l7-4A2 2 0 0 0 21 16z\"\/><\/svg>\r\n                <\/div>\r\n                <h3 class=\"px-pillar-title\">Server-Side CAPI Engine<\/h3>\r\n                <p class=\"px-pillar-text\">Server-side Meta CAPI setup to bypass iOS 14.5+ cookie restrictions and browser ad-blockers reliably.<\/p>\r\n                <ul class=\"px-pillar-list\">\r\n                    <li>Event Match Quality scored at Good \/ Great<\/li>\r\n                    <li>Accurate offline and online purchase values<\/li>\r\n                    <li>Enriched signals feeding Meta Advantage+ AI<\/li>\r\n                <\/ul>\r\n            <\/div>\r\n\r\n            <div class=\"px-pillar-card\">\r\n                <div class=\"px-pillar-icon\">\r\n                    <svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polygon points=\"10 8 16 12 10 16 10 8\"\/><\/svg>\r\n                <\/div>\r\n                <h3 class=\"px-pillar-title\">High-Velocity Creative Lab<\/h3>\r\n                <p class=\"px-pillar-text\">In the Advantage+ era, creative is the targeting. We continuously iterate new hooks to prevent ad fatigue.<\/p>\r\n                <ul class=\"px-pillar-list\">\r\n                    <li>15-30 video &amp; image hooks tested weekly<\/li>\r\n                    <li>Proven scripts: UGC, PAS, and Social Proof<\/li>\r\n                    <li>In-depth 3s thumb-stop ratio analytics<\/li>\r\n                <\/ul>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\r\n\r\n<!-- SECTION 03: 4-STEP SCIENTIFIC WORKFLOW -->\r\n<section class=\"px-section\" id=\"workflow\" style=\"background: rgba(255, 255, 255, 0.01);\">\r\n    <div class=\"px-container\">\r\n        <div style=\"text-align: center; max-width: 640px; margin: 0 auto;\">\r\n            <div class=\"px-eyebrow\">\r\n                <span>EXECUTION WORKFLOW<\/span>\r\n            <\/div>\r\n            <h2 style=\"font-size: clamp(28px, 3.2vw, 42px); font-weight: 800; color: #fff; margin: 0 0 16px 0;\">\r\n                Systematic Execution Sprint            <\/h2>\r\n            <p style=\"font-size: 15px; color: #94a3b8; line-height: 1.6; margin: 0;\">\r\n                From initial technical audit to controlled budget scaling.            <\/p>\r\n        <\/div>\r\n\r\n        <div class=\"px-step-grid\">\r\n            <div class=\"px-step-card\">\r\n                <div class=\"px-step-num\">01 \/ AUDIT & FIX<\/div>\r\n                <h4 class=\"px-step-title\">Deep Account Audit<\/h4>\r\n                <p class=\"px-step-desc\">Review spend history, wasted budget, tracking pixels, and landing page friction points.<\/p>\r\n            <\/div>\r\n            <div class=\"px-step-card\">\r\n                <div class=\"px-step-num\">02 \/ FUNNEL SETUP<\/div>\r\n                <h4 class=\"px-step-title\">Funnel Architecture<\/h4>\r\n                <p class=\"px-step-desc\">Implement CAPI, map target audience matrix, and define break-even CPA\/ROAS thresholds.<\/p>\r\n            <\/div>\r\n            <div class=\"px-step-card\">\r\n                <div class=\"px-step-num\">03 \/ CREATIVE TEST<\/div>\r\n                <h4 class=\"px-step-title\">Creative Sprint Testing<\/h4>\r\n                <p class=\"px-step-desc\">Deploy varied angle ads (price, benefits, reviews) to identify the highest ROI winning creatives.<\/p>\r\n            <\/div>\r\n            <div class=\"px-step-card\">\r\n                <div class=\"px-step-num\">04 \/ SCALING<\/div>\r\n                <h4 class=\"px-step-title\">Algorithmic Scaling<\/h4>\r\n                <p class=\"px-step-desc\">Scale spend horizontally and vertically without disrupting algorithm stability or spiking CPA.<\/p>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\r\n\r\n<!-- SECTION 04: TRANSPARENT PRICING -->\r\n<section class=\"px-section\" id=\"pricing\">\r\n    <div class=\"px-container\">\r\n        <div style=\"text-align: center; max-width: 680px; margin: 0 auto;\">\r\n            <div class=\"px-eyebrow\">\r\n                <span>RETAINER PRICING<\/span>\r\n            <\/div>\r\n            <h2 style=\"font-size: clamp(28px, 3.2vw, 42px); font-weight: 800; color: #fff; margin: 0 0 16px 0;\">\r\n                Transparent Meta Ads Retainers            <\/h2>\r\n            <p style=\"font-size: 15px; color: #94a3b8; line-height: 1.6; margin: 0;\">\r\n                No hidden fees. Strict commitments on conversion KPIs, creative assets, and SLA support.            <\/p>\r\n        <\/div>\r\n\r\n        <div class=\"px-pricing-grid\">\r\n            <!-- Tier 1 -->\r\n            <div class=\"px-price-card\">\r\n                <div>\r\n                    <h3 style=\"font-size: 20px; font-weight: 700; color: #fff; margin: 0;\">Starter Sprint<\/h3>\r\n                    <p style=\"font-size: 13px; color: #94a3b8; margin: 6px 0 0 0;\">For rising shops or spend under 30M VND\/month.<\/p>\r\n                    <div class=\"px-price-tag\">7.500.000\u20ab<\/div>\r\n                    <div class=\"px-price-period\">\/ month (+ performance fee if scaled)<\/div>\r\n                    <ul class=\"px-pillar-list\" style=\"margin-top: 20px;\">\r\n                        <li>Standard Server-side CAPI integration<\/li>\r\n                        <li>8-12 static &amp; short video creatives<\/li>\r\n                        <li>Daily campaign budget optimization<\/li>\r\n                        <li>Weekly performance review<\/li>\r\n                    <\/ul>\r\n                <\/div>\r\n                <div style=\"margin-top: 32px;\">\r\n                    <a href=\"https:\/\/protos.vn\/en\/ve-protos\/lien-he\/\" class=\"px-btn-secondary\" style=\"width: 100%; justify-content: center; box-sizing: border-box;\">\r\n                        Select Starter                    <\/a>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            <!-- Tier 2 (Featured) -->\r\n            <div class=\"px-price-card featured\">\r\n                <div class=\"px-featured-badge\">MOST POPULAR<\/div>\r\n                <div>\r\n                    <h3 style=\"font-size: 20px; font-weight: 700; color: #fff; margin: 0;\">Growth Engine<\/h3>\r\n                    <p style=\"font-size: 13px; color: #94a3b8; margin: 6px 0 0 0;\">For businesses spending 30M - 150M\/month scaling revenue.<\/p>\r\n                    <div class=\"px-price-tag\" style=\"color: #60a5fa;\">15.000.000\u20ab<\/div>\r\n                    <div class=\"px-price-period\">\/ month (+ 5% overspend fee)<\/div>\r\n                    <ul class=\"px-pillar-list\" style=\"margin-top: 20px;\">\r\n                        <li>Advanced Full-Funnel + Enriched CAPI<\/li>\r\n                        <li>20-30 UGC video &amp; graphic hooks\/mo<\/li>\r\n                        <li>Landing page CRO audit &amp; friction reduction<\/li>\r\n                        <li>24\/7 Real-time Looker Studio Dashboard<\/li>\r\n                        <li>Priority SLA support under 1 hour<\/li>\r\n                    <\/ul>\r\n                <\/div>\r\n                <div style=\"margin-top: 32px;\">\r\n                    <a href=\"https:\/\/protos.vn\/en\/ve-protos\/lien-he\/\" class=\"px-btn-primary\" style=\"width: 100%; justify-content: center; box-sizing: border-box;\">\r\n                        Start Growth Engine                    <\/a>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            <!-- Tier 3 -->\r\n            <div class=\"px-price-card\">\r\n                <div>\r\n                    <h3 style=\"font-size: 20px; font-weight: 700; color: #fff; margin: 0;\">Enterprise Scale<\/h3>\r\n                    <p style=\"font-size: 13px; color: #94a3b8; margin: 6px 0 0 0;\">For brands spending &gt; 150M\/month with dedicated requirements.<\/p>\r\n                    <div class=\"px-price-tag\">Custom<\/div>\r\n                    <div class=\"px-price-period\">Tailored to project scope &amp; revenue targets<\/div>\r\n                    <ul class=\"px-pillar-list\" style=\"margin-top: 20px;\">\r\n                        <li>Dedicated Media Buyer &amp; Creative production team<\/li>\r\n                        <li>Omnichannel synergy with Google &amp; TikTok Ads<\/li>\r\n                        <li>Weekly strategic sync with leadership team<\/li>\r\n                        <li>ROAS &amp; gross revenue growth commitments<\/li>\r\n                    <\/ul>\r\n                <\/div>\r\n                <div style=\"margin-top: 32px;\">\r\n                    <a href=\"https:\/\/protos.vn\/en\/ve-protos\/lien-he\/\" class=\"px-btn-secondary\" style=\"width: 100%; justify-content: center; box-sizing: border-box;\">\r\n                        Request Custom Proposal                    <\/a>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\r\n\r\n<!-- SECTION 05: CONVERSION CTA BANNER -->\r\n<section class=\"px-section\" style=\"padding-top: 20px;\">\r\n    <div class=\"px-container\">\r\n        <div class=\"px-cta-banner\">\r\n            <h2 class=\"px-cta-title\">Ready to Scale Your Meta Ads Performance?<\/h2>\r\n            <p class=\"px-cta-desc\">\r\n                Let our senior media specialists audit your ad account for free. Pinpoint budget leaks and receive an actionable ROAS recovery blueprint today.            <\/p>\r\n            <div class=\"px-btn-group\" style=\"justify-content: center;\">\r\n                <a href=\"https:\/\/protos.vn\/en\/ve-protos\/lien-he\/\" class=\"px-btn-primary\">\r\n                    <span>Get Free Audit Report<\/span>\r\n                    <span aria-hidden=\"true\">\u2197<\/span>\r\n                <\/a>\r\n                <a href=\"tel:0868626509\" class=\"px-btn-secondary\">\r\n                    <span>Hotline: 0868 626 509<\/span>\r\n                <\/a>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\r\n<\/div>\r\n    <\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":40,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"protos-full-width.php","meta":{"footnotes":""},"class_list":["post-90","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/protos.vn\/en\/wp-json\/wp\/v2\/pages\/90","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/protos.vn\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/protos.vn\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/protos.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/protos.vn\/en\/wp-json\/wp\/v2\/comments?post=90"}],"version-history":[{"count":2,"href":"https:\/\/protos.vn\/en\/wp-json\/wp\/v2\/pages\/90\/revisions"}],"predecessor-version":[{"id":277,"href":"https:\/\/protos.vn\/en\/wp-json\/wp\/v2\/pages\/90\/revisions\/277"}],"up":[{"embeddable":true,"href":"https:\/\/protos.vn\/en\/wp-json\/wp\/v2\/pages\/40"}],"wp:attachment":[{"href":"https:\/\/protos.vn\/en\/wp-json\/wp\/v2\/media?parent=90"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}